Google has announced that it will change its search indexing algorithms to favor mobile-friendly sites starting on April 21, 2015.  This means that responsive sites will see an increase in traffic referred from Google, and non-responsive sites will see a reduction. 

In Google's own words, they describe the impact as "significant":

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

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Rather than building a new website from the ground up, many companies instead choose to redesign their current website, retaining as many of their existing assets as possible. A website redesign is often faster and more cost-effective, allowing a company to successfully leverage the time and effort that it has already invested into developing its website. For many companies websites are in a constant state of improvement and flux, and completely rebuilding a website periodically would be prohibitively time-consuming and difficult. With that in mind, there are some considerations that must be planned for when considering a website renovation. Redesigning a website takes careful planning and a comprehensive design strategy to ensure that the transition runs smoothly.

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It is important for businesses to understand the concept behind responsive web design. The RWD concept can seem intimidating and complicated at first blush, but it is actually quite simple to understand. While there are plenty of technical things going on behind the scenes, a properly built website uses responsive web design to create a seamless and simple experience for the end user

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